Take one established Gloucestershire builder and property restoration business; add some website flair and creative SEO copywriting; then watch as the Google hits, site visits and enquiries soar.

A website to reflect a high-quality image

Like most of our clients, Willison Construction came to us on a referral. They needed a first website where potential clients and architects could view a large portfolio (including numerous videos) of new and restored properties around Cheltenham, Gloucestershire and the Cotswolds. With such a good reputation for high quality building, the new website had to reflect this image and integrate established branding, whilst simultaneously showing off the building work.

Bespoke design and a fast, simple CMS 

After a thorough fact-find, we created a bespoke design for the website. The site was built on Cutpastecreate’s proprietary content management system (CMS), which provides a very fast and simple way for the client to manage their site from any web browser.

Client liaison was a major challenge throughout the project. As busy builders the Willison Construction management team weren’t always easy to get hold of. We had to be very flexible and patient, whilst all the time gently driving the client to supply required feedback, images or other requirements.

The result is a site that, based on the many positive comments received by the client, successfully differentiates Willison from a mass of local jobbing builders.

SEO and copywriting were very important

High quality keyword research and search engine copywriting helped achieve excellent Google results in the competitive local building market. To this end, our copywriter invested considerable time into understanding the client’s business and requirements before generating content that engages human visitors as well as the search engines.

Project highlights

  • Inclusion of videos and in-site video player
  • Keyword research and SEO copywriting
  • Extensive portfolio area

Willison Construction stands out from the crowd by building and restoring amazing properties. If you want to stand out from the online crowd, call +44 (0)20 8144 6627 or email us for more information.

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