




David J. Francis is a freelance filmmaker who works with high-profile clients including Halfords, O2, Gillette and many others. When he needed a site to promote his work, top of his requirements was a stylish, fast and understated website to showcase video clips and demonstrate his production skills. Of particular importance was a clean, elegant style for the ‘high tech business card’ that would complement his online portfolio without distracting viewers from ‘the main feature’ – his films.
A referral by another filmmaker led David to Cutpastecreate and launched our partnership. As well as developing David’s brand identity, we used sophisticated techniques to provide animated transitions when site visitors play video clips. This gives viewers a visually stunning experience and complements David’s professionalism and technical skills. Making the video player work in several different web browsers (Internet Explorer, Firefox, Safari etc.) was a particularly challenging part of development – but one that we took successfully in our stride.
One of the site’s underlying secrets is a special module (within the proprietary content management system) that loads videos dynamically on demand. The benefit for the site visitor is fast access to high quality online ‘showreels’ and video clips.
The site is complemented by our own content management system (CMS), making it extremely easy for David to update content, upload video and post news stories to promote his work. The CMS also helps the site gain a good position in search engine results by automatically adding descriptions and keywords when new pages are created.
Do you need to present high-quality video and audio online? When David J. Francis needed a fast, technically advanced website we transformed his web presence. Call +44 (0)20 8144 6627 or email us to find out how we can showcase your business.