Your work on the site, and all the search engine copywriting you did, has already got us onto Google’s first page for our main keywords. We didn’t believe we could crack the Gloucestershire flat roofing market so quickly – the enquiries are already coming in from people who have found us. It’s going to be a busy summer.
Cotswold Fibreglass Roofing Ltd
Cotswold Fibreglass Roofing was launched in 2009 to provide high quality flat roofing to customers in Cheltenham, Gloucestershire and the Cotswolds. Despite being backed by an established building business, and using the proven Topseal roofing system, its owner had no illusions about the challenge of entering this competitive marketplace – and the importance of quickly performing well in local web-search results.
Our brief was to create a distinctive brand identity for the new business, translate that into the website design and populate the site with relevant search engine optimised copy. A content management system was also required so the client could add or amend content in future. They also wanted site visitors to be able to easily request a price online – supplying project data that would then enable Cotswold Fibreglass Roofing to quickly generate a quotation.
As Topseal approved installers, the business had a great story to tell. After researching keywords for the site, we put our SEO copywriter to work.
As well as the usual top-level pages the client wanted a detailed frequently Asked Questions (FAQ) section. Along with the rest of the site content, this gave us a great opportunity to design a range of pages around several important targeted keyword sets – all the better to perform well in potential customers’ web searches.
The result was a highly credible website that instantly established Cotswold Fibreglass Roofing in the local market. As intended, the site’s SEO copy soon propelled it onto the first page of Google for the client’s targeted search terms. And as the enquiries started to come, they were often accompanied by positive comments about the reassuring quality of the site’s content. Within a couple of months of our first meeting, we’d helped Cotswold Fibreglass Roofing to establish themselves in the local market and online.
Cotswold Fibreglass Roofing is delighted with its website package and the results it’s achieving. If you’re in building or property renovation, we could do the same for you too. Call +44 (0)20 8144 6627 or email us to arrange a no-obligation consultation.