Acorn Landscapes is a successful landscaping and garden design business based in Cheltenham. With the business well into its second decade, owner Andy Berry wanted to completely overhaul an existing, underperforming brochureware website and make his online presence work much harder for him on the web.
A perfect project for our proprietary CMS
At the heart of the site are more than 20 newly-written search-engine optimised pages. There’s also a new inspiration gallery featuring hundreds of project images and the capability to dynamically load examples of similar projects when site visitors express a preference for different garden or landscape themes. The client also wanted to be able to add and remove images regularly – a perfect application for our intuitive content management system (CMS).
SEO copywriting that pleases human visitors and search engines
Our copywriter had a major input into this project, starting with an exhaustive client fact-find and keyword research to generate a set of unique optimised pages around each of several service themes and project case studies.
The client subsequently commented on the value of having a fresh perspective on their business – and the resulting volume of relevant, interesting copy that engages both human and search engines when they visit the site.
The large volume of source information, and the challenge of working with a very busy site-orientated client, tested the team. The end result is a very full resource of visual and text information, a complete transformation of the site and a delighted client.
- Project highlights
- Content management system
- Organisation of a massive picture library
- SEO keyword research and copywriting
Whether you’re in landscaping or another business, carefully selected keywords and high-quality SEO copywriting help get your site noticed by Google and will engage your human site visitors? It makes sense to build SEO services into your site from the beginning. Call +44 (0)20 8144 6627 or email us for more information.
